It started with a AA-plus in fourth grade, a paper on Teddy Roosevelt. After college, a major in advertising/PR and minor in English landed me at Tracy-Locke/BBDO Advertising in Dallas. A few years more, after a writing stint in Vienna, Austria, I was freelancing.
Then the writing hit high gear. First for a PR company, then as a partner in my own PR firm: ads, op-eds, radio, webs, letters, television, essays, articles, speeches, speaking points, books, and more. For every kind of client, I used words to identify goals and press the pedal.
My writing and content work span film (Sony, Samuel Goldwyn, Universal), nonprofits (Halftime/Bob Buford, Salvation Army, The HE Butt Foundation, BigThought), business (GTE, Breyer's Ice Cream, Imperial Sugar, TD Jakes Enterprises, Providence Energy), fundraising (Resource Services, Inc.), travel (French Affaires), books (The Little Red Book of Wisdom, Trade Up, Plan of Action), and medical research (International Journal of Pharmaceutical Compounding, Ro5 AI Drug Discovery ). If that has your attention, keep reading and click on "Portfolio."
Winston Churchill is famously said to have mobilized the English language and sent it into battle--a ringing reminder that words have power and ideas have consequences. It's a joy to bring them together.
* * * * *
High-tech copywriting. Ro5 AI—using clear language and ideas, I helped express the human factor in artificial intelligence and drug discovery.
Corporate presentations. Providence Oil & Gas—my collaborative proofing gives this company's presentations punch and clarity.
Nonprofit blogs. BigThought--just as shelter-in-place hit, I wrote four blogs giving parents practical means to occupy kids and balance their days.
Magazine content. Blue Book—I write articles that generate new clients and employees. “Are you hearing my virtual applause?” my editor once emailed. “You awesomely nailed this.”
Book writing. Plan of Action—I cowrote an atypical and readable book (now with literary agent) for Randy Linville, former Scoular CEO, about how to plan for life.
Medical journal content. Greenpark Pharmacy—in the fall 2020 International Journal of Compounding Pharmacists, I showcased Ken Hughes' pivotal role in malaria research.
Collaborative editing. Peggy Wehmeyer—I edit columns for the former ABC World News Tonight correspondent, writing for The Dallas Morning News, The Washington Post, and The New York Times.
Executive PR training. Hope for the Heart—I supported the president in her company’s major transition by coaching on media, messages, interviews, and more.
Pharmaceuticals content. Senderra RX—I broadened company awareness by turning dense and complex information into readable industry articles.
Media writing. Ed Dudding, therapist—clientele increased when I interviewed Ed and wrote an article on the sensitive subject of porn addiction, which ran in the local paper’s top of page one.
Personal Editing. Tom Luce—carefully proofed and clarified personal memoirs of former assistant secretary of the U.S. Dept. of Education.